Understanding Users and Markets

Introduction to User and Market Research

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LearnStep 1 of 2

Research Fundamentals

Learning Objectives

•Understand research importance
•Learn research types
•Plan research initiatives

Lesson Outline

LearnStep 1/2

Research Fundamentals

Introduction to User and Market Research

Why Research Matters

Reduce Risk: Validate assumptions before building
Understand Users: Build products people actually want
Competitive Advantage: Discover unmet needs
Better Decisions: Data-informed prioritization

Types of Research

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Research Questions

Type	Questions Answered
User Research	Who are our users? What are their needs?
Market Research	How big is the market? Who are competitors?
Product Research	Does this solution work? Is it usable?

Research in the Product Lifecycle

Discovery: Understand problems and opportunities
Definition: Validate solutions with prototypes
Development: Usability testing
Post-Launch: Measure success and iterate