Digital Product Management
Master the Art of Building Great Products
A comprehensive course covering all aspects of digital product management. Learn user research, product strategy, agile methodologies, go-to-market strategies, and career development as a PM. Perfect for aspiring and current product managers.
Start LearningWhat you'll learn
- Hands-on coding challenges
- Real-world project examples
- Interview preparation tips
- Best practices & patterns
Course Syllabus
Introduction to Digital Product Management
Understand the fundamentals of digital product management
10 lessons
~120 min
Introduction to the Course
2 steps · 10 min
What is Digital Product Management?
2 steps · 15 min
The Digital Product Landscape
2 steps · 12 min
The Product Manager Role
2 steps · 15 min
Hard Skills for a Product Manager
2 steps · 15 min
Soft Skills for a Product Manager
2 steps · 12 min
Key Stages of the Product Life Cycle
2 steps · 12 min
Agile and Waterfall
2 steps · 15 min
Key Stakeholders in Product Development
2 steps · 12 min
Tools and Technologies in Product Development
2 steps · 12 min
Understanding Users and Markets
Master user research and market analysis
11 lessons
~150 min
Introduction to User and Market Research
2 steps · 12 min
Market Segmentation and Targeting
2 steps · 15 min
Market Research Methods
2 steps · 12 min
Conducting Quantitative Market Research
2 steps · 15 min
Conducting Qualitative Market Research
2 steps · 15 min
Competitive Analysis
2 steps · 15 min
Tools and Techniques for Competitive Analysis
2 steps · 12 min
Trend Analysis and Market Forecasting
2 steps · 12 min
SWOT Analysis
2 steps · 12 min
Case Studies and Practical Applications
2 steps · 15 min
Project: Social Networking App Research
2 steps · 20 min
User-centric Discovery
Master discovery techniques for product success
10 lessons
~130 min
Introduction to User-centric Discovery
1 steps · 12 min
Understanding User Needs and Pain Points
1 steps · 12 min
The Dos and Don'ts of User Research
1 steps · 12 min
Personas and Empathy Maps
1 steps · 12 min
The Opportunity-Solution Tree
1 steps · 12 min
Opportunity-Solution Tree Example
1 steps · 12 min
Prototyping and Testing
1 steps · 12 min
Assumption Testing
1 steps · 12 min
MVP & Continuous Discovery in Agile
1 steps · 12 min
Common Challenges and Best Practices
1 steps · 12 min
Product Development
Lead cross-functional teams to build great products
13 lessons
~160 min
Understanding Cross-Functional Teams
1 steps · 12 min
Agile Methodology
1 steps · 12 min
Design Thinking
1 steps · 12 min
Design Thinking Case Study: WhatsApp Voice
1 steps · 12 min
Communication & Collaboration Strategies
1 steps · 12 min
Prioritization for PMs
1 steps · 12 min
Crafting Effective PRDs
1 steps · 12 min
Example PRD Creation
1 steps · 12 min
Navigating Roadblocks
1 steps · 12 min
Team Culture
1 steps · 12 min
Essential Tools for PMs
1 steps · 12 min
Lean Product Development
1 steps · 12 min
Project: Creating a PRD
1 steps · 12 min
Experimentation and Validation
Build a culture of data-driven decision making
10 lessons
~130 min
Build-Measure-Learn Loop
1 steps · 12 min
Product Metrics: What to Measure
1 steps · 12 min
Frameworks for Product Metrics
1 steps · 12 min
Case Study: Defining Product Metrics
1 steps · 12 min
Designing Effective Experiments
1 steps · 12 min
Case Study: Experimentation in Action
1 steps · 12 min
Measuring Impact
1 steps · 12 min
Analyzing & Learning from Data
1 steps · 12 min
Data-Driven Product Management
1 steps · 12 min
Project: Designing an Experiment
1 steps · 12 min
Go-to-market and Launch
Launch products successfully to market
10 lessons
~140 min
Introduction to GTM & Launch
1 steps · 12 min
Promotion Strategies
1 steps · 12 min
Testing & Phased Rollouts
1 steps · 12 min
Pricing Strategies
1 steps · 12 min
Marketing Fundamentals
1 steps · 12 min
Social Media Marketing Basics
1 steps · 12 min
Communication with Users
1 steps · 12 min
Product Launch
1 steps · 12 min
Post-Launch & Growth Hacking
1 steps · 12 min
Case: Creating a SaaS Pricing Plan
1 steps · 12 min
Product Strategy
Define vision, strategy, and roadmaps
5 lessons
~80 min
Advanced Topics for PMs
Master advanced product management concepts
8 lessons
~120 min
Building a Product Culture
1 steps · 15 min
Building Scalable Products
1 steps · 15 min
Building a Great Product Team
1 steps · 15 min
Product Leadership
1 steps · 15 min
Product Innovation
1 steps · 15 min
Ethical Considerations
1 steps · 15 min
B2B vs B2C Product Management
1 steps · 15 min
Emerging Technologies & AI
1 steps · 15 min
Career Development
Build your product management career
7 lessons
~100 min