Project: Understanding Users and Markets for a Social Networking App
Scenario
You are the PM for a new social networking app targeting young professionals (25-35) who want to build meaningful professional relationships, not just connections. Your task is to create a comprehensive research plan.
Project Requirements
Part 1: Market Analysis
- Define TAM, SAM, SOM for this market
- Identify 3-5 direct and indirect competitors
- Create a competitive feature matrix
- Complete a SWOT analysis
Part 2: User Research Plan
- Define target user segments
- Create user personas (2-3)
- Design interview discussion guide (10-15 questions)
- Design survey for quantitative validation
Part 3: Synthesis
- Identify key opportunities based on research
- Define initial hypotheses to test
- Recommend next steps