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LearnStep 1 of 2
Competitive Analysis Tools
Learning Objectives
- •Use competitive analysis tools
- •Apply Porter's Five Forces
- •Create competitive battlecards
Lesson Outline
LearnStep 1/2
Competitive Analysis Tools
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Analyzing Each Force
| Force | High When... |
|---|---|
| New Entrants | Low barriers, low capital required |
| Supplier Power | Few suppliers, switching costs high |
| Buyer Power | Many options, low switching costs |
| Substitutes | Many alternatives, similar performance |
| Rivalry | Many competitors, slow growth, high exit costs |
Competitive Intelligence Tools
- SimilarWeb: Website traffic and sources
- SEMrush/Ahrefs: SEO and advertising analysis
- BuiltWith: Technology stack detection
- Crunchbase: Funding and company info
- Owler: Company news and insights
Competitive Battlecard Template
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Ongoing Monitoring
- Set up Google Alerts for competitors
- Follow on social media
- Subscribe to newsletters
- Review their product releases
- Talk to customers who evaluated them