Market Research Methods
Primary Research Methods
| Method | Best For | Sample Size |
|---|---|---|
| User Interviews | Deep understanding | 5-15 |
| Surveys | Quantitative validation | 100+ |
| Focus Groups | Group dynamics, reactions | 6-10 per group |
| Observation | Actual behavior | Varies |
| Usability Testing | Product evaluation | 5-10 |
| A/B Testing | Comparing options | 1000+ |
Secondary Research Sources
- Industry Reports: Gartner, Forrester, McKinsey
- Government Data: Census, Bureau of Labor Statistics
- Academic Research: Journals, university studies
- Competitor Analysis: Websites, reviews, public filings
- Social Media: Sentiment, trends, discussions