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LearnStep 1 of 2
SWOT Framework
Learning Objectives
- •Conduct SWOT analysis
- •Convert insights to strategy
- •Apply SWOT to products
Lesson Outline
LearnStep 1/2
SWOT Framework
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Good SWOT Questions
| Category | Questions |
|---|---|
| Strengths | What unique resources do we have? What do customers love? |
| Weaknesses | Where do we lose to competitors? What do customers complain about? |
| Opportunities | What trends can we leverage? What markets are underserved? |
| Threats | What could disrupt us? What are competitors doing? |
SWOT to Strategy Matrix
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Example: Food Delivery App SWOT
| Strengths | Weaknesses |
|---|---|
| Strong brand, large restaurant network | Thin margins, driver dependency |
| Opportunities | Threats |
| Grocery delivery, subscription models | New entrants, regulation, driver gig laws |