Key Stakeholders in Product Development
Internal Stakeholders
| Stakeholder | Primary Interest | PM Interaction |
|---|---|---|
| Engineering | Technical feasibility, quality | Daily collaboration |
| Design | User experience, aesthetics | Daily collaboration |
| Sales | Features that close deals | Feature requests, demos |
| Marketing | Positioning, messaging | Launch planning |
| Customer Success | User satisfaction, retention | Feedback, escalations |
| Finance | Budget, ROI | Business cases |
| Legal | Compliance, risk | Privacy, terms |
| Executive Team | Strategy, growth | Updates, alignment |
External Stakeholders
- Users/Customers: The people who use your product
- Partners: Integration partners, resellers
- Investors: Board members, VCs
- Regulators: Government agencies, industry bodies