Conducting Quantitative Market Research
Survey Design Best Practices
- Clear Objectives: Know what you want to learn
- Simple Language: Avoid jargon and ambiguity
- Logical Flow: Group related questions
- Balanced Options: Avoid leading questions
- Appropriate Length: 10-15 minutes maximum
Question Types
| Type | Use Case | Example |
|---|---|---|
| Likert Scale | Agreement/satisfaction | 1-5 rating |
| Multiple Choice | Categorical data | Select one option |
| Multiple Select | All that apply | Select features used |
| Ranking | Preferences | Rank top 3 |
| Net Promoter Score | Loyalty measure | 0-10 recommendation |