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Introduction to Digital Product Management

Hard Skills for a Product Manager

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PM Hard Skills

Hard Skills for a Product Manager

Technical Literacy

  • Understanding APIs: How systems communicate
  • Database Basics: How data is stored and retrieved
  • Architecture Concepts: Frontend, backend, microservices
  • Development Process: Version control, CI/CD, testing

Data Analysis

  • SQL: Query databases for insights
  • Analytics Tools: Google Analytics, Mixpanel, Amplitude
  • A/B Testing: Statistical significance, experiment design
  • Metrics Definition: KPIs, OKRs, success metrics

Product Skills

  • Roadmapping: Prioritization, timeline planning
  • Requirements Writing: User stories, PRDs, acceptance criteria
  • Wireframing: Basic prototyping and mockups
  • User Research: Interview techniques, survey design

Essential Tools

CategoryTools
Project ManagementJira, Asana, Linear, Monday
DocumentationNotion, Confluence, Google Docs
DesignFigma, Sketch, Miro
AnalyticsAmplitude, Mixpanel, GA4
CommunicationSlack, Teams, Loom
RoadmappingProductboard, Aha!, Roadmunk

SQL Example

sql