Competitive Analysis
Types of Competitors
- Direct: Same product, same market (Uber vs Lyft)
- Indirect: Different product, same need (Uber vs public transit)
- Potential: Could enter your market (Amazon entering any market)
- Substitute: Alternative solutions (video call vs business travel)
Competitive Analysis Framework
| Dimension | Questions to Answer |
|---|---|
| Product | What features do they offer? What's their UX like? |
| Pricing | What's their pricing model? How does it compare? |
| Positioning | How do they position themselves? What's their message? |
| Customers | Who are their customers? What segments? |
| Strengths | What do they do well? |
| Weaknesses | Where do they fall short? |