Introduction to Digital Product Management

The Product Manager Role

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The PM Role

Learning Objectives

•Understand PM responsibilities
•Learn daily activities
•Explore PM career paths

Lesson Outline

LearnStep 1/2

The PM Role

The Product Manager Role

Core Responsibilities

Strategy: Define product vision, goals, and roadmap
Discovery: Identify customer problems and opportunities
Definition: Write requirements and acceptance criteria
Delivery: Work with teams to ship products
Optimization: Measure and improve product performance

A Day in the Life

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PM Career Ladder

Level	Focus	Scope
Associate PM	Learning, execution	Features
Product Manager	Ownership, strategy	Product area
Senior PM	Leadership, mentoring	Multiple products
Principal PM	Vision, innovation	Product portfolio
Director of Product	Team leadership	Product organization
VP of Product	Executive strategy	Company products
CPO	Company vision	All products

The "CEO of the Product" Myth

While often called the "CEO of the product," PMs don't have direct authority. Instead, they influence through:

Data and insights
Clear communication
Building relationships
Shared vision alignment